Explain how luxury products such as the BMW automobile might fulfill needs even within the traditional collectivist value set of China.
THIS IS A REVISION!
Please, check the files and correct the plagiarism detected.
Please read the attached case in the two pictures if you have any problem reading and is not clear let me know. i tried to divide the page in 2 to have a better resolution so you should open them both because its cut in half. Then answer the following question:
– There is often a natural tendency to assume that in collectivist cultures such as that in China, luxury products would not be popular.
a- Explain how luxury products such as the BMW automobile might fulfill needs even within the traditional collectivist value set of China.
b- Explain other factors that might be driving the desire for luxury in China.
N.B: I need one source please