A description of blue ocean strategy and its importance

700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

• A description of blue ocean strategy and its importance

• A product or service that might be considered a blue ocean move and why

• An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Materials:

– APA Format

– Kim, W., & Mauborgne, R. (2004). BLUE OCEAN STRATEGY. Harvard Business Review, 82(10), 76–84.