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Beer Case Study

What is Beers trying to accomplish as CEO of Ogilvy & Mather Worldwide?

Did Beers and her team “get the vision right”? Explain your answer.

What is your assessment of the process Beers and her team went through to create the vision? Explain your answer.

Did Beers and her team effectively “communicate for buy-in”? Explain your answer.


The rubric is attached along with the case study. Please follow it.

APA format

2-4 pages, cover sheet and reference page

12 pt font Times New Roman

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