The company that I chose for the capstone project is Procter & Gamble (P&G). P&G is the number one seller for consumer household and personal products. The product line includes small appliances, hair dye, skin care, fragrance, laundry detergent, and pet nutrition. My project will focus on how P&G can expand in their global markets and offer more coupon discounts. They currently are operating globally but I plan to focus on how they can do more within these markets and take on more places to get more customers. Further insights to P&G’s operations and marketing strategy.
Preliminary Capstone Proposal – Individual Activity Context
This assignment helps you develop the skills to master the following course competencies: •Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges. •Formulate business decisions for immediate actions based on integrated analyses. •Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Revisit the MBA6028 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
For this assignment, complete the Preliminary Capstone Prospectus as described in the MBA Capstone Project Guidelines document given in the resources. Examples of this proposal are located in Appendices A and B of this document. Please use the Appendix A as a template for this assignment. Be sure to review the Preliminary Capstone Proposal – Individual Scoring Guide to self-assess your paper prior to submission. Submit your proposal as a Word document to this assignment.
GRADING SCALE Identify an organization that is appropriate for a business challenge proposal. 10% Propose a business topic or challenge that is manageable within defined parameters. 20% Explain the level of accessibility to data necessary to examine a business topic or challenge. 30% Explain how a proposed business topic or challenge will allow for the demonstration of all program outcomes. 30% Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. 10%