Read attached file and use the information below as a guide to craft a strategy.
Please find below some bullet points in regarding finance, cash flows, and corporate citizenship. This should help us in these areas when writing the first business brief… Thanks,
Craft a strategy for your GLO-BUS company. Write a 1½- to 2-page business brief that include the following. Your business brief should be directed to your director or the executive staff of your company.
- Conduct an assessment of the current situation.
- Develop a set of business goals and objectives.
- Establish a basic strategic and competitive approach.
Company Name – Everclear Cameras
Product line – Everclear manufactures professional High Feature camera for professional use
-Market Share is a significant contributor to Everclear’s overall business strategy of increasing profits and shareholder equity.
-Everclear wants to increase market share in our North American and European markets.
-Increase profits 2-3% per year (this can be accomplished through market share increases, competitive pricing, quality, and significant manufacturing cost improvements)
-Success is measured through increased profits, image, corporate responsibility, and stockholder equity (share price and annual dividend increases)
-Continue strategic incentives to attract customers through products that exceed their expectations
-Everclears competitive advantage is shown through its financials. Elements of the company that achieve these goals include, managing the business, marketing, finance, sales, production, and R & D.
-Opportunities to expand in the four markets.
-Continue positive, corporate initiatives for employees
-To ensure to maintain a safe, productive work environment for employees
-Support positive supplier relations