Business Plan
Structured essay format
Prepare a business plan for a new organisation / existing organisation of your choice?
LAYOUT
Headings
Title page
Executive Summary
Table of Contents
Section headings
* Market feasibility
* Technical feasibility
* Human feasibility
* Financial feasibility
(WILL PROVIDE NOTES FOR THE FEASIBILITY SECTION SOON)
References
Appendix
Criteria
Excellent
Good
Missing or poor
Part A: Introduction to the business plan
Explanation of the business idea
(5 marks)
? Clear and complete explanation of the business idea
(5 marks)
? Good explanation of the chosen business idea (3 mark)
? Poor or missing explanation of the business idea (0 marks)
Part B: Business plan analysis
Discussion of the market feasibility of the business idea
(6 marks)
? Provides a comprehensive background to the market feasibility
(6 marks)
? Provides a good background to the market feasibility, but may miss some parts
(4 marks)
? Poor or missing linkage to the market feasiblity
(0 marks)
Description of the technical feasibility of the business idea
(7 marks)
? Clear and comprehensive description of all technical requirements
(7 marks)
? Good description of most of the technical requirements although some elements missing or incompletely discussed
(3-4 marks)
? Little or no attempt at describing technical requirements
(0-2 marks)
Description of the human feasibility of the business idea
(7 marks)
? Insightful analysis of the human resources and requirements for the business idea
(7 marks)
? Good analysis of the human resources– may fail to identify some points
(3-4 marks)
? Poor or missing analysis of the human resources
(0-2 marks)
Criteria
Excellent
Good
Missing or poor
Part C: Financial Analysis
Identifies the resources needed for the business venture
(10 marks)
? Clear and accurate identification of the resources
(10 marks)
?Good identification on some areas of the resources needed
(6 marks)
? Poor or no identification on the resources required
(0-1 marks)
Writing and referencing
Standard of writing
(3 marks)
? Excellent standard of academic writing, with no errors in grammar, spelling or punctuation.
(3 marks)
? Good standard of academic writing, with few errors in grammar, spelling or punctuation.
(2 marks)
? Poor standard of academic writing, with multiple errors in grammar, spelling or punctuation.
(0-1 marks)
Referencing (with at least 5 references)
(2 marks)
? All references correctly cited in the text and listed in the reference list
(2 marks)
? Most references correctly cited in the text and listed in the reference list, or only minor errors involved
(1 mark)
? Little or no attempt to adhere to correct referencing standards, or too few references included.
(0 marks)
Comments:
Marker:
TOTAL MARKS (……./40)
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