Ethics & International Business

Click Here to access the Coca-Cola case study
http://vcampbethel.blob.core.windows.net/public/Courses/OL_3250/Unit_5/CaseStudiesforEthics.pdf
Case Summary

In a narrative format, discuss the key facts and critical issues presented in the case.
Case Analysis

In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying

marketing research, anti-trust issues or racial discrimination?

Case Analysis

As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?
Application

As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.
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