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discussion

You are chief strategy officer for a new airline. Do a top-of-mind 5 forces analysis of the airline industry (identify at least one important negative force for each of the 5 forces).

How would you neutralize or deal with each of the 5 forces of the airline industry?

Pick an airline. Which of the 5 forces do you think is most dangerous for the sustainability of that airline’s future success? Why?

Note:

Please do not remove the questions and answer each question separately.

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