Chapter One is all about introducing you to International Business
and Globalization. There is a fair amount of terms and definitions to
prepare you for the rest of the chapters.
For the first Case Study answer the following;
1. From an institutional based view and a resource based view, explain what was behind the success and ultimate failure of the old East ??India Company?
2. From a resource-based view, explain what is special about the new East India Company
Preview attachment PROOFS_G3_CH1intro_1505.pdf
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