The role of Direct Marketing in managing customer relationships

Your essay should be not more than 5,000 words and will cover the following area:
“The role of Direct Marketing in managing customer relationships”
Your papers should demonstrate –
That you have read the key papers
That you have independently found relevant further papers/readings
That you are working to understand them
That you have identified the key ideas
That you have benefited from discussion in seminars
That you can develop your own ideas and conclusions from your reading
That you can provide full academic referencing
That you can provide examples of good and poor practice
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