Marketing

Hips Feel Good “- Dove’s Campaign for Real Beauty
Project description
able of Contents

Introduction

History

Ownership

Location

Type of Business

Number of employees

Products/services offered

Current pricing strategy

Current promotion

Situational analysis

Market Analysis

Competitor analysis

Customer Analysis

Key issues

Objectives

Marketing Strategies

Refer to test for information on growth strategies.

Are consolidation strategies appropriate?

Market Plan Implementation and Control

Summary

Appendix:

Survey instrument

Budget

References
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