Aesthetics Influence Oral Presentations

Details: After reading the journal article by Biehl-Misssal, analyze and evaluate the article in (at least) 4 succinct paragraphs. Number your responses. Include necessary information; exclude information that is not relevant. Base your responses on the following questions:

1. Biehl-Missal uses theater theory to explore the oral presentations of organizational leaders in terms of their attractiveness and persuasiveness. In your opinion, how much impact and what kind of impact do lighting, settings, special arrangements, color, pictures, and proximity have on the effectiveness of a presentation? Watch this short video for another viewpoint:
2. Theory suggests that a lack of eye contact diminishes the impact of a speech, making the speaker appear less convincing. Would you agree? If not, why not? If so, why? Give examples to support your own opinion. Would you agree with the presenter in this video clip? https://www.youtube.com/watch?v=2vyccnH6Xbc
3. What are your recommendations for managers regarding the use of rhetorical tools like “face-work”?
4. At press conferences and annual shareholder meetings, the audience can influence the performance rather than merely being manipulated. Which communication tools may the presenter need to use to make sure the audience influences his or her performance positively?

SOURCES:

Biehl-Missal, B. (2011). Business is show business: Management presentations as performance.
Journal of Management Studies 48, (3), 619-645.

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