Module learning outcomes being assessed1. Understand and critically analyze markets and industries in the new emerging economies2. Understand the nature of doing business in emerging markets3. Assess the nature of risks and opportunities in emerging markets4. Appreciate the nature of the new global business environment especially the geopolitical dynamicsof countries as well as the role of governments and other institutional actorsAssessment InformationThis assignment requires you to write a 3500 word original report on the following:Develop a country/market analysis report for an emerging market of your choice– drawing on thematerial we have covered in this module. Your assignment should address the key aspects of doingbusiness in the selected market.The market you select MUST BE DIFFERENT to that selected for Coursework 1.Your analysis should include the following:1. The local business environment. What are the main strengths and weaknesses of the localbusiness environment? What are the main threats and opportunities confronting business inthis market?2. Globalization and International Trade: Is this emerging market well integrated into the globaleconomy? For example, is the country a member of the big international economicorganisations? Does it subscribe to many international trade agreements? To what extentdoes it protect key industries (for example, does it limit or ban foreign companies from certainsectors)?3. Legal environment. Is the legal system effective? Does the legal environment give businessconfidence that they will be able to manage risks effectively? For example, can companies besure their property rights (especially intellectual property) can be enforced? Are companieslikely to encounter crime and corruption? Do businesses need to worry about human rights?4. The cultural and social environment. How might the values and norms, societalcharacteristics, customs, ethics and other peculiarities of your chosen emerging market affectthe conduct of business?Assignment Brief for M05BSS- September 2015 StartPage 2 of 65. Environment and ecological issues. Does your chosen country effectively manageenvironmental and ecological problems? What environmental and ecological issues mightbusinesses operating in tis emerging market encounter?How to submit your assessmentThe essay must be submitted via Turnitin by 23.59 on 28 April 2016. No paper copies are required.You can access the Turnitin link through the module web.• Your coursework will be given a zero mark if you do not submit a copy through Turnitin.Should you submit work on time but fail the assignment, you will be offered a resit opportunitybut the resit mark will be capped at 40%.• All work submitted after the submission deadline without a valid and approved reason (seebelow) will be given a mark of zero. Please note that a non-submission is not the same as afailed submission; a failed submission counts as an attempt whereas an absent mark doesnot necessarily allow you to resit the coursework.• Short deferrals (extensions) of up to three calendar weeks can only be given for genuine“force majeure” and medical reasons, not for bad planning of your time. Please note thattheft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must beapplied for on or before the submission date. You can apply for a short deferral by submittingan Examination/ Coursework Deferral Application Form. Application Forms along with thesupporting evidence should go to the relevant Student Support Office (WMG03). For a longerdelay in submission a student may apply for a long deferral.• Students MUST keep a copy and/or an electronic file of their assignment.• Checks will be made on your work using anti-plagiarism software and approved plagiarismchecking websites.GUIDELINES AND BACKGROUND TO THIS ASSIGNMENTThis assessment will assess the module learning outcomes 1, 2, 3 and 4 and makesup 50% of the overall module mark.Word Count LimitYour word count includes in text citations but not the final references or appendices. If you are morethan 10% over or under the word count limit you may lose marks as a 10% penalty applies.The contents of your References and Appendices are not normally given a specific mark (though theymay contribute to your overall mark, as detailed in the assessment criteria). We therefore recommendthat you only use Appendices for supporting material and not for the substantive part of your work.PlagiarismAs part of your study you will be involved in carrying out research and using this when writing up yourcoursework. It is important that you correctly acknowledge someone else’s writing or thoughts andthat you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is notacceptable to copy from another source without acknowledging that it is someone else’s writing orthinking. This includes using paraphrasing as well as direct quotations. You are expected to correctlycite and reference the works of others. The Centre for Academic Writing provides documents to helpyou get this right. If you are unsure, please visit www.coventry.ac.uk/caw.Assignment Brief for M05BSS- September 2015 StartPage 3 of 6Turnitin includes a plagiarism detection system and assessors are experienced enough to recogniseplagiarism when it occurs. Copying another student’s work, using previous work of your own orcopying large sections from a book or the internet are examples of plagiarism and carry seriousconsequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) anduse it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure,please contact the Centre for Academic Writing or a member of the course team.Return of Marked WorkYou can expect to have marked work returned to you 2 weeks after the submission date. Marks andfeedback will be provided online. As always, marks will have been internally moderated only, and willtherefore be provisional; your mark will be formally agreed later in the year once the externalexaminer has completed his / her review.Assessment CriteriaThis table details the weightings of the six criteria by which your work will be assessed.Criteria Proportion of overallcoursework mark1. PART A: The local business environment 20%2. PART B: Globalization and International Trade 20%3. PART C: Legal environment 20%4. PART D: The cultural and social environment 20%5. Part E: Environment and ecological issues 10%6. Conclusions and recommendations 10%Please refer to the Marking Scheme below for information on how work is assessed and graded.Mark range Guidelines70 – 100% In order to secure a mark in this range, a candidate must submit anoutstanding answer that could hardly be bettered. In addition to thecriteria identified below for a mark between 70-85%, an answerscoring a mark of 85-100% would show an excellent level ofunderstanding and critical/analytic skills and originality. Forexample, such an answer would include new insights into doingbusiness in emerging markets which are not drawn from theliterature but from the student’s own critical thinking, and which addsomething to the existing literature.An essay in this range will demonstrate a strong understanding oftheories, concepts and issues relating to doing business in emergingmarkets. There will be evidence of wide-ranging reading from avariety of valid sources (as described and presented in the markingcriteria for 60-69%).The assignment must be written in a clear, well-structured way witha coherent and seamless flow and show evidence of independent,Assignment Brief for M05BSS- September 2015 StartPage 4 of 6Mark range Guidelinescritical thought. It must show extensive relevant reading on thesubject and intelligent use of the material to present a well-balancedand well-argued assignment. For example, the student will haveconsidered a range of relevant issues and be able to assess thestrength and weaknesses of various approaches/arguments and putforward a confident and articulate view of their own.60 – 69% An essay in this mark range will demonstrate a good understandingof the requirements of the assignment and of theories, concepts andissues relating to doing business in emerging markets. An assignmentin this percentage range will include a balanced discussion of issuescentral to the question, how these are addressed by different authorsor sources and some critical thinking into their relative merits orshortcomings.The answer will be contain few errors and little, if any, irrelevantmaterial. It will show evidence of reading from a variety of sources(i.e. more than 3 or 4) but not so many sources that the discussionloses focus and becomes unclear or irrelevant. All sources should beof some academic merit (e.g. books, journals, reports, mediapublications). Unreferenced material from non-credible internetsources MUST be avoided.All sources must be included and properly referenced in thereferences. The assignment will be well-organised and clearlywritten/presented overall.50 – 59% The answer will demonstrate some reasonable understanding ofrelevant theories, concepts and issues relating to doing business inemerging markets but also some minor errors of fact orunderstanding.The assignment will not be based on an extensive range of sources(for example few references are included), or much evidence thatthey have been read closely or well-understood. For example, theassignment will retell sources rather than analyse them.The assignment may be quite general in part. Some errors may bepresent and some irrelevant material may be included.The essay may not be particularly well-structured, and/or clearlypresented and contain some spelling mistakes and grammaticalerrors. A few sentences may be unclear.40 – 49% A mark within this percentage range will be given to an essay which:– shows some limited basic understanding of the subject but isincomplete. For example, if it answers one part of a question butnot the rest.– makes only very general statements– includes some factual errors or misunderstandings e.g. confusionbetween different companies or misuse of certain key terms.– shows limited use of material with limited reading/research onAssignment Brief for M05BSS- September 2015 StartPage 5 of 6Mark range Guidelinesthe topic and includes only a very small number of references, notall of which are included in the references– includes spelling mistakes, is poorly structured with no clearargument and grammar mistakes making it difficult tounderstand.– includes some irrelevant material.35 – 39% A mark within this percentage range will be given to an assignmentwhich:– includes only a limited amount of relevant material.– shows little evidence of reading/research on the topic. Forexample, the essay includes only very few references, and reliesonly on material or case studies used during the course.– shows only a very basic understanding of the subject.– is poorly presented with bad grammar, some spelling mistakesand an incomplete reference list.– has a poor structure and does not flow e.g. if there is no conclusionor new facts are introduced in the conclusion rather thanintroduction or main discussion.– contains some fundamental errors.20 – 34%0 – 19%A poor fail on this assignment means the assignment submitted:– is poor and suggests that the student has spent very little time onit e.g. if the answer is considerably under the word requirementand/or presented in note form rather than as a fully written upessay.– bears little relation to the assignment topic.– shows a poor understanding of theories, concepts and issuesrelating to doing business in emerging markets and to the learningoutcomes detailed in this document.– contains some or many fundamental errors andmisunderstandings of the academic or other material used. Forexample many of the facts cited are incorrect.– uses literature or other material which is largely irrelevant or hasno academic value– is poorly structured and poorly presented. For example, sentencesmay be hard to understand and contain many spelling orgrammatical mistakes.– contains no references.Work within this mark range shows a complete failure to meet therequirements of the assignment. A mark in this range will be givenfor an essay which:– is below 500 words in length.– bears no link to the question chosen and shows very little or noknowledge or understanding of any of the theories, concepts andissues relating to doing business in emerging markets. The answerAssignment Brief for M05BSS- September 2015 StartPage 6 of 6Mark range Guidelinesmay be fundamentally wrong or trivial.– contains no references and/or evidence of relevant reading.– shows little understanding of the requirements of the assignmentand only a vague knowledge of the subject area.– includes numerous fundamental errors in the understanding orpresentation of the material discussed. There is a general lack offacts/evidence and what is provided is mostly incorrect and/orirrelevant.– is poorly structured and poorly presented. Spelling and grammarare poor. Many sentences are incomprehensible.– the examiners do not feel could be described as a serious attemptby any reasonable standards.
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