explore how an organisation can improve its innovation potential.

The purpose of this report is to explore how an organisation can improve its innovation potential.
An anonymised case study is provided – which includes a completed audit questionnaire of the existing activities in the company using Bessant’s Innovation Fitness Test model.
In the Report, you should identify where and how the organisation can improve its innovative activities, focusing on areas where there are gaps and there are areas for potential improvement i.e. where the organisation does not currently achieve the ideal or highest score for each dimension.