Instructions for Memo paper
Hi, I need you to write Memo about my Excel File, this Memo should explain the data on the Excel File , we did Forecasting on Excel File , and all the Forecasting based on the information that we got from CAPSTONE COURIER , our Company or our team Called Digby , and we have some products which are (Daze,Dell,Dixie,Dot,Dune) .
in our class there’s 6 teams , I need you only to focus on Digby when you write the Memo . You will write the Memo based on the information on Excel File, I will send to you the PDF file called CAPSTONE COURIER in case if you want to get some general information about our project.
The most important thing after the Excel file is this file which is PDF file Called CAPSTONE_SITUATION_ANALYSIS this file will help you to how you analysis the Excel File. ,
I want you to draft a one-page executive MEMO that details what knowledge you gleaned from completing these forecasts. Some things to consider when you are drafting your memo:
• Given the knowledge gleaned, which segments do you think your company should focus upon? Are certain product segments more attractive to you than others? If so, what makes those segments more attractive?
• What do each of the product segments look like in perceptual space (as in perceptual mapping), over time? Do some of the product segments have customer expectations that are changing more rapidly than others? Do you think that your company will be able to adequately deliver on those expectations over time?
• How much do you anticipate it will cost your company to finance the capacity growth that is projected over the 8 years of the game? Do you think these potential investments are justified?
• How realistic are the potential margins that you calculated? Do you think that you will be able to generate such a high return? What variables and factors will determine if these margins can be attained?
Note: **In the Market there’s 5 segments, which are (Traditional, Low End, High End, Performance, Size) ** I will also send to you Sample for Memo Format to help you to know how its look.