A study of the marketing environment and strategy of Bulla dairy
Marking criteria:
? Aim: A study of the marketing environment and strategy of Bulla dairy
? Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)
? Analyse the main products, services, suppliers and customers of the company (10%)
? Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
? Compare the marketing mix to its competitors (10%)
? Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
? Appendix: Include a Swot analysis and positioning chart (10%)
? Report writing and referencing (10%)
Links:
? http://bulla.com.au/
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