Case study report

Marketing

1. Question 1: A brief description of the main ideas covered by the article

2. Question 2: Points of agreement/disagreement with the article- a critique

3. Question 3: Key learning/take-outs from the reading

4. Question 4: Implications for marketing strategy and the achievement of competitive advantage -supported by at least 3 academic journal articles

Marking Criteria
Presentation of article: Word, 12 point Times Roman, single spacing with 2.5 cm margins. Must have Cover page with your details (not included in word count).

Structure your answers using headings and sub-headings if necessary to make it clear that you have used an analytical approach to reach your answers. The grader will be treating (apparently) random lists of issues with caution.

This Assessment Task relates to the following Learning Outcomes:
• Understand the firm’s relation to its business environment of customers, competitors,collaborators, and other external forces

• Assess marketing strategies from the standpoint of growth, market share, andprofitability; and within the context of the market environment;

• Critically examining problem areas, developing feasible marketing investment decisionoptions, developing key recommendations, and communicating this strategic thinking toothers.

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