Thinking about how marketing is perceived and operates within your organisation

1. Thinking about how marketing is perceived and operates within your organisation:

a) Does it play a strategic role, or is it a service provider to the sales team?
b) What are some of the weaknesses of marketing in terms of how it operates within your organisation?

2. How can you make your company more customer focused – what specific things would you do?

3. Watch: How to Write a Mission Statement That Doesn’t Suck. – https://www.youtube.com/watch?v=LJhG3HZ7b4o

1. What is your company’s Mission Statement and who in your company would know it?
2. How would you improve yours?

4.
1. What is competitive advantage? Give examples of tangible vs intangible competitive advantages.
2. What is your organisation’s SCA? (You do not need to share this in the Forum).

5.
1. What is Big Data and what are the pros and cons?
2. What is the difference between primary and secondary data? How would you use both of these types of data in your organisation? Give examples.

6.
1. Discuss the difference between high and low involvement products.
2. Post urls to images/outline examples of a high and low involvement purchase that you have made.

7.How do political “products” differ from consumer products? Give examples.

8. 1. What issues might you have when launching a product in another country?
Give examples from your experience if possible.
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