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Sainsbury’s in Egypt

Module learning outcomes being assessed
Identify and employ appropriate strategic frame works to evaluate the structures of global
trade and international business.
Critically evaluate the impact of socio-economic, political and legal environments on
international business.
Explain and assess the operational strategies used in international business and the
importance of these strategies in global business development.
Analyse the differences between domestic and global business operations.
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Assignment Information
This assignment requires you to write a 1750 word original essay / report critically
evaluating Sainsbury’s in Egypt using the key frameworks of Global Business.
Case Study: Sainsbury’s in Egypt
Frameworks:
Resource based view and institution based view
Trade theories (legal, political, cultural, economic).
FDI (greenfield, JVs, Franchising),
Strategy
You can use diagrams to explain frameworks.
Guidelines: Use theories and frameworks of International Business as an analytic tool
to explain Sainsbury’s policies in Egypt.
The case study for the coursework is available on Moodle.
Please make sure you submit via Turn it in.
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